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ID number:686226
 
Author:
Evaluation:
Published: 20.10.2005.
Language: Latvian
Level: Elementary school
Literature: n/a
References: Not used
Extract

Termins mārketings ir cēlies no angļu valodas market (tirgus) un nozīmē tirgzinību un tirgvedību.
Mārketinga būtības formulējums atrodams, aplūkojot dažādas mārketinga definīcijas, kurās to autori, ņemot vērā savu pieredzi un laika periodu, kad šī definīcija ir tapusi, akcentē dažādas mārketinga puses.
Mārketings ir biznesa filozofija un vienlaikus aktīvs process.
Mārketings ir uzņēmuma komerciālā svira, bez kuras pat labākie stratēģiskie plāni nedos apmierinošus rezultātus.…

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