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Economics

 Tirgvedība. Tirgus segmentēšana
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ID number:586667
 
Author:
Evaluation:
Published: 16.10.2008.
Language: Latvian
Level: College/University
Literature: n/a
References: Not used
Extract

1.Tirgus segmentēšanas būtība un principi. Uzņēmumam ir jāsaprot, ka tas nevar apkalpot visus šā tirgus pircējus. Pareizāk ir iedalīt pircējus pēc motīviem un citām pazīmēm, bet pēc tam piedāvāt produktus, kas radīti, maks.ievērojot šīs pazīmes. Masu mārketings – pārdēvējs organizē viena produkta masveida ražošanu, sadali un virzību visiem tirgiem.(piem. Fords ar Ford-I modeli).…

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