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ID number:637020
Author:
Evaluation:
Published: 27.05.2008.
Language: English
Level: College/University
Literature: 58 units
References: Used
Time period viewed: 2004.g. - 2007.g.
Table of contents
Nr. Chapter  Page.
  INTRODUCTION    8
1.  Marketing research on passengers traffic    10
1.1.  History of aviation market in Europe    10
1.2.  Passenger traffic recession    13
1.3.  Situation after September 11th 2001    16
1.4.  Causes of the passenger traffic increase    19
2.  The analysis of «low-cost» companies, their mission and activity    25
2.1.  The history of «low-cost» airlines    25
2.2.  Typical «low-cost» carrier business model    33
2.3.  Main operations of the airlines with the airports and air traffic control service activity for flights support    37
2.4.  Cutting costs policy airlines charges    44
3.  Business model development of the «low-cost» Dream Airways    51
3.1.  Goals and objectives of the company    51
3.2.  Airline company structure    54
3.3.  The SWOT analyses    68
3.4.  Ways of raising effectiveness of company’s mission    69
4.  Estimating the regular flights expenses    74
4.1.  Development of the flight model (the flight profile)    74
4.2.  Choice of a base type airplane and calculation of airlines for Dream Airways    78
4.3.  Development of the «low-cost» flight model    82
  CONCLUSION and RECOMMENDATIONS    88
  REFERENCES    90
  APPENDIXES    95
Extract

INTRODUCTION
Despite all the hardships and difficulties in the private business sector, a lot of people are making money there. Starting up the business is not the work for one moment.
Speaking about opening of Airline we should mention a huge number of milestones and difficulties which we will face up before even starting our first flight. In that business it is essential to have great investments, not to be eaten from the beginning. As we all know, no one can give any guarantee on the success. The level of “mortality” among the new enterprises is very high, about 50 % of all are going bankrupt after one year working. In this diploma work we are going to speak about the airline industry, where everything is a little bit different then in ordinary business. It has its own advantages and disadvantages and where the big investments starts, the big per cent of risk also is close on the heels.
The new term of «low-cost» is introduced by the airlines, but there is no straight definition about what it is and how to make it. The phenomenon of «low-cost» is already explained, but not all the companies are able to become like them. In the second section of this work, we will show the ways by which the «low-cost» companies are reducing their costs. We will also look through the marketing researches in order to understand to situation in the airline industry.
Marketing researches are now showing slow grow in the passengers traffic, but the prognoses are that in 2025 the number will grow steadily and become three times higher [15]. In case the number of passengers increases, we may supposed that if the new airline enter the market with the good strategy, low prices and a little bit better service than in Irish company Ryanair, the customers will pay attention to so called new-born company. To obtain success, the company have to maintain a good structure and to scrutinize closely all the problems which will be examined in this paper. The aim of this paper is to find the ways of cutting the expenses on the routes, solve the list of problems, which may become the milestone in the airlines work, develop the company’s structure which will help airline to become «low-cost» company and elaborate «low-cost» model for the “Dream Airways”. In the third part of this paper we will concentrate our attention on the business model to the “Dream Airways” which will be developed in order to make the profitable airline.

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