Blair Company, Inc. - Water Purifiers for India

Marketing Campaign
"Delight your wallet and pallet with our advanced water purification modular system. Want the iron out of your water? Just add the iron module to your Delight. Want the calcium out of your water? How about those peculiar metallic contaminates specific to your region? Delight in knowing your drinking water is free from contaminates. Delight is having an affordable water purification solution. Don't wait, see the dealer nearest you!"
Summary and Request for Action
India's market is ready for Delight's entry. India's foreign investment regulations require lengthy approval processes. You cannot procrastinate; you should expedite submitting your proposal. To ensure market availability, field-testing should begin immediately in Calcutta as soon as your business proposal has been accepted. During field testing of your products potential joint venture partners can be thoroughly researched. At the conclusion of the field-testing and selection of your prime joint venture partner, legal documents will be drafted.
We anticipate your positive response to our marketing recommendations. Upon receipt of your approval we will begin your proposal to India's government.
Thank you for the opportunity to assist you with your business marketing strategies in India. With your outstanding water purifier product line and our expertise in the Indian market, we know Delight will be a success.
…