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ID number:344163
Published: 26.02.2015.
Language: English
Level: College/University
Literature: 11 units
References: Used
Time period viewed: 2014.g. - 2014.g.
Table of contents
Nr. Chapter  Page.
1.  Executive Summary    3
2.  Company description    4
2.1.  Company history, current status    4
2.2.  Mission, vision, values, strategic goals    4
2.3.  Products    4
2.4.  Legal status and ownership    5
2.5.  Key partnerships    5
3.  Industry analysis    6
3.1.  Defining industry    6
3.2.  Size, growth, sales    6
3.3.  Industry structure (Porter’s five forces)    7
3.4.  Key success factors    9
3.5.  Industry trends and long-term perspectives    9
3.6.  Traditions in given area    10
3.7.  Regulatory framework    10
3.8.  Stability, specifics of demand    10
3.9.  Related industries    10
4.  Marketing analysis and Marketing plan    11
4.1.  Segmentation, target market selection    11
4.2.  Buyer behavior    14
4.3.  Overall marketing strategy    15
4.4.  4P’s    15
5.  Management team and company structure    18
5.1.  Board of directors    18
5.2.  Management team    18
5.3.  Company structure    18
6.  Operations plan    19
6.1.  General approach to operations    19
6.2.  Business location    20
6.3.  Facilities and equipment    20
7.  Financial projections    21
7.1.  Sources and uses of Funds Statement    21
7.2.  Assumptions sheet    22
7.3.  Projections for Financial Statements (first year)    22
7.4.  Projected ratios    26
  Bibliographic reference list    27

1. Executive Summary
Through this business plan the opening of the new tanning salon company was projected. Company plans to build up a network of brand new tanning salons that will follow “Healthy tan” principles. It was decided to open a tanning salon with a vast number of some new additional services that are not yet presented on the market of Baltic States. Due to the economic slowdown, the decrease in the beauty sector was noted. Moreover, it was stated that artificial tanning is bad for the skin. Due to these reasons the company “SUNday Tan” is planning to offer a completely new way of tanning services. The tanning salon is going to offer not only tanning rooms, but also a SPA room, where the customer can relax before or after tanning and use the cosmetics from the company’s partners. Moreover, in the way to control the skin condition of a customer, the salon will offer a skin check, that will show the condition of the skin and all potential threats and offer a special tanning program for each of the customers. These services are free and will be new for the customers in Latvia. The first tanning studio will be located in the city center, where business district meets the private houses and where the big shopping mall is nearby. The people flow on that street is above average. The company is planning to use a variety of promotional measures. Firstly, the web-page will be developed, where a customer can find all relevant information about healthcare services provided by the company and also choose and reserve suitable time for the tanning session. Also a neon advertisement will be put in front of the salon and booklets will be provided to the people living and working in this city district. The special packages will be offered for the convenience of the customers. It will be possible to buy SPA and tanning cosmetics from the one of the main partners – Swedish beauty, a cosmetic producer from Sweden, following the GMP standards. The cosmetics are offered in two ways: one-time portion and a bottle. It is important for the customers who did not yet choose the suitable tanning lotion. …

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