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ID number:596493
Evaluation:
Published: 04.10.2009.
Language: English
Level: Secondary school
Literature: 5 units
References: Not used
Table of contents
Nr. Chapter  Page.
  Our Business Idea    3
  Economics of one unit    4
  Evaluating our Business Idea    6
  Our goals    7
  Technology    8
  Core Beliefs    8
  Supply and Demand    8
  Competitive Advantage    9
  International Opportunities    10
  Unit Two    11
  Marketing step 1: Consumer analysis    11
  Marketing Step 2: The Market Analysis    11
  Marketing Step3: The Marketing Mix    13
  Marketing step 4: Breakeven analysis    15
  Sales and Customer service    15
  Fixed Costs    17
  Insurance    17
  Recordkeeping    18
  Small Business and Government    19
  Financial Strategy    19
  Raising Capital    19
  Venture Capital    20
  Legal Structure    20
  Manufacturing process    22
  Production-Distribution chain    23
  Contracts    24
  Human Resources    24
  Ethical Business Behavior    26
  Socially responsible business    27
  Balance sheet    28
  Exit Strategy    28
  Financial Planning    28
  Abstract    29
  References    30
  Annex    31
Extract

Adults, especially elderly people living far away from their families, deprived of tactical contact for a long period of time will tell you just how depressing it feels. A hug, a handshake, a pat on the back and a kiss are all very important and bring us close to others. An increasing mobility of humans throughout the globe, due to business or study reasons, has brought family members to spend most of their time apart from each other. Humans need physical contact with each other. The Hug Clothes will provide an emotional link between the people around the world. The Hug Clothes is not meant to replace human contact, but to make you happy if you are away for business or other reasons and you miss your friends and loved ones! It also has some very interesting applications in the medical field with the elderly and children.

3. How the ownership will be shared?

All of the seven members will have equal part of company’s shares. Total investment of our own money: 70 000 € (7 people), Angels - 30 000 € (3 people) = 100 000 €
Capital will be divided in 70 stocks. 1 stock = 1000 €
1) x – 10 000 € (10 stocks, 14, 2% of capital)
2) x – 10 000 € (10 stocks, 14, 2% of capital)
3) x - 10 000 € (10 stocks, 14, 2% of capital)
4) x – 10 000 € (10 stocks, 14, 2% of capital)
5) x - 10 000 € (10 stocks, 14, 2% of capital)
6) x - 12 000 € (12 stocks, 17% of capital)
7) x - 8 000 € (8 stocks, 12% of capital)
Our companies stocks are privately held by our stockholders.…

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