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ID number:109677
Evaluation:
Published: 22.09.2008.
Language: English
Level: College/University
Literature: 6 units
References: Not used
Table of contents
Nr. Chapter  Page.
  EXECUTIVE SUMMARY    3
  CURRENT MARKETING SITUATION    3
  SWOT ANALYSIS    5
1.1.  Strengths    5
1.2.  Weaknesses    5
1.3.  Opportunities    5
1.4.  Threats    5
  OBJECTIVES AND ISSUES    6
  AIM    6
  MISSION    6
  KEYS TO SUCCESS    6
  MARKETING MIX    7
  PRODUCT    7
  PRICE    7
  PLACE    7
  PROMOTION    8
  PEOPLE    8
  PROCESSES    8
  PHYSICAL EVIDENCE    8
  TARGET MARKET    9
  SCENARIOS    9
1.  Official business banquet    9
2.  Wedding    10
3.  New Year’s Party    10
  MARKETING STRATEGY    10
  FINANCIAL PLAN    11
1.1.  SALES FORECAST    11
1.2.  PROJECTED PROFIT AND LOSS    12
1.3.  BREAK-EVEN ANALYSIS    13
  FINANCIAL OUTLOOK    14
  ESTIMATED COSTS FOR EVENTS    14
1.1.  Event for individuals (50 people) **    14
1.2.  Events for organisations e.g. anniversaries, parties etc.*** (50 -100 persons*)    14
1.3.  Team building events. These events are becoming more popular    15
1.4.  Wedding (50 people) **    16
1.5.  New-Year’s party (50 people) **    16
7.  IMPLEMENTATION CONTROLS    17
7.1  TABLE – DURATION OF ACTIVITIES DURING NEXT 3 YEARS    18
  Sources    18
Extract

Parties ‘Я‘ Us is a company devoted to our customers. Our company has already many scenarios for various parties; however we strive to provide our clients with a party of their dreams. The competitive advantage of our company is such that we can provide for any client from a gathering of old friends to a corporate banquet, conference or anything else any of our clients would require. Our slogan states: “You won’t have to do anything! All you have to do is party!” To make our business known we will employ various advertising tools, such as, leaflets, word-of-mouth, discounts for clients that come from our partners and also we will organise thematic parties in local bars and pubs, where we will display our advertisement boards. …

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