Public Relation Campaign
|Meet the Team||6|
|1.1.||Internal and External Environments||9|
|Social Media Analysis||11|
|3.2.||Strategy In Detail||19|
Awareness of the Sunseeker activities and the sponsorship could be measured through survey, which will be sent to FIFA championship customers and Sunseeker customers (those, who purchased tickets and event attendees) via direct email right after the end of the campaign and 2-3 months after the end. The question will be formulated so that could express their thoughts on the business activities of Sunseeker what is the reputation of the organisation, how successful the organisation is, how well-done the projects are and whether the donations were worth it. The survey will allow to measure the effectivity of the communication and the knowledge of the vision, mission, values and activities of the Sunseeker among the customers and other involved stakeholders.
• In order to monitor the Bounce Rate and direct traffic of the Sunseeker’s website Google Analytics will be used. The rate will be measured during and sometime
• after the communication in order to identify whether the campaign was successful.
• Create a list of earned media coverage gain categorised into level of influence with our chosen target demographic and monitor the frequency of positive press coverage, as well as total amount of positive press conference and endorsement by journalists.…
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