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ID number:411529
Evaluation:
Published: 07.06.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Kmart Corporation is a discount retailer and general merchandise retailer based in Troy, Michigan. Ranked #36 in the Fortune 500, Kmart is the second largest of such retailer in the United States in terms of sales volume. In this extremely competitive arena of discount retailing, Kmart is constantly adapting its existing strategies to emerging threats and opportunities in response to the challenges in the industry. This essay will attempt to analyse the external factors affecting Kmart's competitive advantage in the industry using Porter's Five Forces Model for the period up until the end of the accounting period for the year 2000. This will be followed by an examination of how its internal resources are structured and utilised to address these competitive external factors.…

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