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ID number:436623
 
Evaluation:
Published: 01.12.1996.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Summary: The article "Lijjat Papad" describes the successful entrepreneurial venture set up by seven semiliterate women from a small community in rural India. The article gives an account of the setting up and functioning of the Sri Mahila Griha Udyog Lijjat Papad (SMGULP). It charts the growth of the organization and shows how it became worth Rs. 3 billion in four decades. The objectives of the organization and its core values and principles have also been discussed.
This is a unique organisation. A perfect "rag to riches" story. It is an organisation that worlds best B-schools study.

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