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ID number:584940
Evaluation:
Published: 15.06.2007.
Language: English
Level: College/University
Literature: 8 units
References: Not used
Extract

Possible Mission Statement
The olive oil is not just a food: it is a culture. The culture of health and the Mediterranean diet. Carbonell works to offer the advantages of a healthy and balanced olive oil to its consumers, traditional and cultural environment to its employees and increase in its revenues for its shareholders.
SWOT Analysis
Strengths
Unique Flavor
Quality
Internationally well recognized olive oil brand
Leading position in Spain
In virgin olive oil market (18.1%)
In olive oil market (28.2%)
In the sunflower oil market (35.1%)
In the market for all edible vegetable oils (29.1%)
The leading position in the self-service retail stores (24.4%)
Carbonell is world leader in packed olive oil since 1994 …

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