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Direct Marketing and Telemarketing Basics
File size:
897 KB
ID number:

466842

Author:
Evaluation:
Published: 10.08.2015.
Language: English
Level: College/University
Literature: 5 units
References: Not used
Time period viewed: 2012.g. - 2013.g.
Table of contents
Nr. Chapter  Page.
  Definitions   
  Key Features   
  Forms of Direct Marketing   
  Benefits of Direct Marketing (For Buyers/Sellers)   
  Benefits of Telemarketing (method) (For Buyers/Sellers)   
  Customer Databases and Direct Marketing   
  Limitations   
  Negative Perceptions and Criticism   
  Interesting Facts   
Extract

Interesting Facts
Michael Dell (founder and CEO of Dell, Inc. (PC) began selling computers from his dorm room, (direct marketing) and the rest is history.
41st richest person in the world (Forbes, 2012)

Conclusion
Direct marketing messages emphasize a focus on the customer, data, and accountability.
Telemarketing can be an easy and effective way to increase your profits and promote your product or service, HOWEVER, telemarketing may have a negative image that could damage your business' reputation - if carried out poorly

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