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ID number:168374
Evaluation:
Published: 11.04.2012.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Time period viewed: 2012.g. - 2012.g.
Extract

4. Slide
For campaign to succeed you must go step by step. 1. step Understanding, of all the factors that influence public. In this first step, the organization gains an understanding about their audience. 2. step This involves defining goals and desired outcomes, as well as the constraints under which the campaign will operate. 3. step Using its knowledge of the target audiences and its own established policies, the organization develops specific programs to achieve the desired objectives. 4.step actual communication with the targeted public. The organization then employs specific public relations techniques, such as press conferences or special events, to reach the intended audience. 5. Step How have they reacted to the public relations campaign? Are there some unexpected developments? In the final step, the organization assesses the program and makes any necessary adjustments.

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