Global economic crisis: Cosmetics are typically considered as luxurious items as it is exchanged for more price than other essential item that regularly have been purchased by consumer in meeting basic requirement.
Changes in consumer demands and preferences: Cosmetics industry is volatile and it changes consumer preferences and demands very frequently. So, companies need to make change products very frequently which are costly and take time to launch the new products which are demanded by the consumers across the world.
From the above internal environment analysis it can be demonstrated that L'Oreal has a good position in global cosmetics and beauty care market due to strong brand image and innovation of the company. However, they have to compete with other major players within the cosmetics industry throughout the world and this could pressure on operations of L'Oreal business.
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