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ID number:458807
Author:
Evaluation:
Published: 05.09.2003.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Extract

Advertising – is the non-personal communication of information usually paid for and usually persuasive in nature, about products, services, or ideas by identified sponsors through various media (Scientific explanation).
But according to McCann Erickson, Inc., the advertising agency that develops Coca-Cola’s national campaigns, advertising is “truth well told.”

In order of aims in market advertising can be divided:
1.Informative advertising – this advertising aim is to inform potential customers about a new product, where it can be bought, how much does it cost and what is special about this product or service.
2.Persuasion advertising – aim is to persuade consumer that this new product is better than other companies products. This advertising tries to make non-users of this product to users of this product and these who use in retail convince to use in the gross.
3.Remindful advertising – aim is to remind customers about good qualities of product and where it can be bought and also it tries to persuade customers that soon they will need this product.
In order of choose of media advertising can be divided:
Acoustic advertising (verbal, musical usually on radio)
Graphic advertising (newspapers, magazines, prospectus, booklets etc.)
Visual advertising (movies, TV, slides)
Decorative advertising (show-window, glass-cases)
Object advertising (presents, souvenir, advertising packaging)
Advertising events (festivals, presentations, wine-tasting, shows).…

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