Apple corporate governance, business model innovation

Apple is an American company that designs and manufactures a wide range of smartphones, audio
players, tablets and personal computers, software and virtual services. Apple is a pioneer in the
industry of modern personal computers and operating systems with graphical user interfaces. Apple
is the first American company with a capitalization in excess of $1 trillion.With its innovations in
technology and design, Apple has earned a unique reputation in the consumer electronics market.It
is also one of the top three companies to work for in the Forbes list. Apple is headquartered in
Cupertino, California, USA.
Professional management at Apple was organised by its founders, Steve Jobs and Steve Wozniak.
Apple was one of several successful companies established in the 1970s that broke with traditional
notions of what corporate culture should look like in organisational hierarchies (flat versus tall,
versus casual holiday wear, etc.). Other very successful firms with similar cultural aspects
compared to the same period include Southwest Airlines and Microsoft.…