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ID number:241189
Published: 16.02.2024.
Language: English
Level: College/University
Literature: 20 units
References: Used
Time period viewed: 2021 - 2025 years
Table of contents
Nr. Chapter  Page.
1.  Apple    3
1.1.  What is apple    3
1.2.  Steve Jobs VS Tim Kook    5
1.2.1.  The role of a leader in giving strategic direction to a company and in initiating change    5
1.2.2.  What is the leadership and management style of Tim Cook and compare and contrast it with that of his illustrious predecessor, Steve Jobs    7  Is Tim Cook an autocratic leader    7  Is Tim Cook a transformational leader    8
1.2.3.  What type of leadership style does apple have    8
1.2.4.  What leadership qualities does Tim Cook Have    9
1.2.5.  Why is Tim Cook a good leader    10
1.3.  What are the personal characteristics and traits of Tim Cook that made him different from Jobs and also contributed to his success.    12
1.4.  Why with Cook’s leadership, Apple would continue to remain at the helm of tech innovation    12
1.5.  Apple’s organizational structure    14
2.  The Business Model Canva    16
3.  Apple and innovations    18
  Literature sources    20

Apple is an American company that designs and manufactures a wide range of smartphones, audio
players, tablets and personal computers, software and virtual services. Apple is a pioneer in the
industry of modern personal computers and operating systems with graphical user interfaces. Apple
is the first American company with a capitalization in excess of $1 trillion.With its innovations in
technology and design, Apple has earned a unique reputation in the consumer electronics market.It
is also one of the top three companies to work for in the Forbes list. Apple is headquartered in
Cupertino, California, USA.
Professional management at Apple was organised by its founders, Steve Jobs and Steve Wozniak.
Apple was one of several successful companies established in the 1970s that broke with traditional
notions of what corporate culture should look like in organisational hierarchies (flat versus tall,
versus casual holiday wear, etc.). Other very successful firms with similar cultural aspects
compared to the same period include Southwest Airlines and Microsoft.…

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