Blue ocean strategy_Cirque du Soleil_LGE

Case 1 1. What is their Customer Value based technological innovation? 2. Analyze the Blue Ocean strategy and its implementation at LGE. Case 2 1. Analyze and contrast the traditional business model of the circus industry and the new business model of Cirque du Soleil. 2. Discuss the Blue Ocean strategy in the context of Cirque du Soleil. 3. Write your opinion about Cirque's proposed diversification strategies. Case 1 1. In a 2009 LG Electronics Sustainability report the company states: “The key function of our management is to constantly increase existing service levels and product value, and find new ways to create value for our customers. We are able to do this because of ceaseless management innovation and our ability to help customers see the substantial value that LG offers” [4]