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ID number:379414
Published: 22.04.2009.
Language: English
Level: College/University
Literature: 3 units
References: Used
Table of contents
Nr. Chapter  Page.
  Introduction    4
1.  Definition of business card    5
2.  Business card history    5
3.  Business card creating    6
3. 1.  Professional look    6
3. 2.  Business card – mini portfolio    6
3. 3.  Business card content    7
3. 4.  Standard charasteristic mark for business card    7
3. 4. 1.  Orientation    7
3. 4. 2.  Name    7
3. 4. 3.  Contact information    7
3. 4. 4.  Mini-ad layout    7
3. 5.  Business card standard dimension    8
3. 6.  Size, shape and material choice    8
3. 7.  Business card design    8
3. 8.  Preparing document layout for printing    9
3. 8. 1.  Trim marks    9
3. 8. 2.  Trimmed page size    9
3. 8. 3.  Bleed    9
3. 8. 4.  Margin or Safety    9
3. 9.  Printing option and possibilities    10
3. 9. 1.  Spot color    10
3. 9. 2.  Thermography    10
3. 9. 3.  CMYK four-color printing    10
3. 9. 4.  Offset-uv printing    10
3. 9. 5.  Digital copies    10
4.  Business card collecting    11
5.  Conclusions    12
6.  List of sources    13

Whether person is a freelancer or own design firm, it is crucial to have business card. Business cards serve many purposes but their primary purpose is to tell what person do and give the recipient an information of contact.
The most obvious reason for having a graphic design business card is to be able to easily provide person’s contact information to potential clients and employers. Having business card insure that person is providing people with clear and accurate information.

Business card envolved from fusion of visiting card and traditional trade card.
Visiting cards also known as calling cards first appeared in China in the 15th century, and in Europe in the 17th century. The footmen of aristocrats and of royalty would deliver these first European visiting cards to the servants of their prospective hosts solemnly introducing the arrival of their owners. Visiting cards became an indispensable tool of etiquette, with sophisticated rules governing their use. The essential convention was that one person would not expect to see another person in their own home (unless invited or introduced) without first leaving their visiting card with the person at their home. Upon leaving the card, they would not expect to be admitted at first, but might receive a card at their own home in response. This would serve as a signal that a personal visit and meeting at home would not be unwelcome. On the other hand, if no card was forthcoming in return, or if a card were sent in an envelope, a personal visit was thereby discouraged. As an adoption from French and English etiquette, visiting cards became common amongst the aristocracy of Europe, and also in the United States.…

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