Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ

Great deal: today with a discount!

Regular price:
4,99
You save:
0,85 (17%)
Discounted price*:
4,14
Purchase
Add to Wish List
ID number:993496
Evaluation:
Published: 18.04.2008.
Language: English
Level: College/University
Literature: 34 units
References: Not used
Table of contents
Nr. Chapter  Page.
  The assignment    3
  List of references    21
  Bibliography    22
  The Appendix    25
Extract

The competitive marketing strategy should be concerned with the managing of the internal market. Contemporary business environment is becoming increasingly competitive therefore companies should engage employees with the brand they represent in order to strategic marketing aims to be achieved. This assignment shall be defining the marketing strategy and competitive marketing strategy, looking into brands and company brands as well as describing managers’ importance. Authors will propose the use of human resource aspects such as total reward systems and a good working psychological contract in conjunction with internal marketing aspects as training and communication in order to positively engage employees within the brand they represent.
Firstly in order to explain the argument it is felt that competitive marketing strategy should be defined. …

Author's comment
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

Hi!
{Your name} suggests you to check out this Atlants.lv paper on „Competitive Marketing Strategy”.

Link to paper:
https://eng.atlants.lv/w/993496

Send

Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook
Twitter

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register