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ID number:993496
Published: 18.04.2008.
Language: English
Level: College/University
Literature: 34 units
References: Not used
Table of contents
Nr. Chapter  Page.
  The assignment    3
  List of references    21
  Bibliography    22
  The Appendix    25

The competitive marketing strategy should be concerned with the managing of the internal market. Contemporary business environment is becoming increasingly competitive therefore companies should engage employees with the brand they represent in order to strategic marketing aims to be achieved. This assignment shall be defining the marketing strategy and competitive marketing strategy, looking into brands and company brands as well as describing managers’ importance. Authors will propose the use of human resource aspects such as total reward systems and a good working psychological contract in conjunction with internal marketing aspects as training and communication in order to positively engage employees within the brand they represent.
Firstly in order to explain the argument it is felt that competitive marketing strategy should be defined. …

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