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ID number:123212
Published: 22.03.2019.
Language: English
Level: College/University
Literature: 25 units
References: Not used
Time period viewed: 2016 - 2020 years
Table of contents
Nr. Chapter  Page.
  Introduction    2
  PESTEL analysis    3
  Political & Legal    3
  Economical    3
  Social    4
  Technological    4
  Environmental    5
  SWOT Analysis    6
  Strengths    6
  Weaknesses    7
  Opportunities    7
  Threats    7
  SMART Objectives    9
  Marketing Mix    10
  Product    10
  Place    12
  Price    13
  Promotion    14
  Conclusion    15
  References    16
  Appendix    20

H&M has a definite aim set for the improvement necessary to reduce carbon footprint and become a fully sustainable company; however, there is still place for improvement. H&M are operating as sustainable as they can at the moment, however not enough has been done from an ethical side, as still there is manufacturing sites that breach policies and allows child labour to take place. There are challenges in the supply chain that needs to be addressed before moving on becoming a sustainable company that they aim to be.
Furthermore, by considering the opportunity of creating a sustainable, biodegradable clothing could lead to the new fashion era and improve the company’s current profile as the damage previously has been caused by bad publicity.

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