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ID number:183507
Evaluation:
Published: 12.04.2006.
Language: English
Level: College/University
Literature: n/a
References: Not used
Extract

In order to make a comparison between two eMarketing types one of which is considered outdated and belonging to “marketing myopia” and other one being successful in the use the 6 Is of eMarketing mix, I have chosen two companies who sell the same product, namely motorcycles. As the two examples I have chosen www.harley-davidson.com and www.suzukicycles.com. Both being respectable companies with close-to-hundred years history operating worldwide and selling comparable products; they have considerably different eMarketing approaches, where one of them is more successful in exploiting the advantages of internet than the other.
Suzuki Corporation has been less successful in applying the essential new strategy of eMarketing and marketing in general. They largely remain product-oriented, while the companies worldwide are increasingly enjoying the benefits of customer-oriented marketing techniques.…

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