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ID number:784574
Published: 22.09.2023.
Language: English
Level: College/University
Literature: 14 units
References: Used
Time period viewed: 2021 - 2025 years
Table of contents
Nr. Chapter  Page.
  Table of Contents    2
  Introduction    3
1.  Theoretical Aspects of “Apple” Logistics    4
1.1.  Supply Chain Strategy and Practices of “Apple”    4
1.2.  Logistics Intermediaries of “Apple” Products    5
2.  Analysis of “Apple” Logistics Intermediate Channels    6
2.1.  Intermediate Channels of “iPhone”    6
2.2.  Analysis of “iPhone” Logistics Intermediaries` Roles    8
3.  Intermediary Costs of “Apple” Product    12
3.1.  Costs of Apple Logistics Intermediaries    12
3.2.  Calculations and Comparison of “iPhone” Market and Intermediary Prices    13
  Conclusions    17
  Reference List    18

Apple Inc. has revolutionized the global technology landscape with its flagship product, the iPhone. The price of the “iPhone” is influenced by a complex network of intermediate channels involved in its production and distribution. From component suppliers to manufacturers, wholesalers, and retailers, each stage incurs costs that impact the final price. “Apple's” relationships with its suppliers, both domestic and international, and the availability and cost of components play a crucial role in determining the “iPhone's” price. Additionally, “Apple's” premium brand image and marketing strategies, positioning the “iPhone” as a high-quality, innovative device, contribute to its pricing strategy. This research aims to examine the intermediate channels of “Apple's” “iPhone” and their impact on its pricing. By understanding the supply chain, supplier relationships, and consumer perceptions, this study will provide insights into “Apple's” pricing strategies and their implications for the smartphone market.

Study goal: Analyse “Apple`s” intermediate channels of the product “iPhone” to find out its impact on the price of the product.…

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