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ID number:350266
Published: 27.12.2011.
Language: English
Level: College/University
Literature: 3 units
References: Not used
Table of contents
Nr. Chapter  Page.
1.  Introduction    3
2.  Reasons why McDonald’s lose his popularity    4
3.  How to return McDpnald’s popularity    6
4.  References    8

Separate discussion relates to the European youth, which ignores and resists the American way of life. The American way of life - lack of time, unpunctuality, and vulgarity, and too libertine free youth, lack of elementary courtesy and respect for each other. This is well illustrated in American films, where often there is no censorship. All this has a negative effect on the opinion of the European youth of many American brands, including McDonald's. In this situation it is necessary to attract young people and provide them with a different picture of American life - posters and videos showing the best side of life, for example, people good looks, happiness, healthy lifestyle and sports, helping people keep themselves in good shape. Main object will be - the correct and healthy nutrition. In order to attract more clients, McDonald’s need to develop different kinds of already offered products, suitable for the diet and vegetarian meals. Much attention should be fished with fresh fruit and vegetables, eliminate fat and junk food. Good step to improve the image of McDonald’s company may be developing a new menu, which can be called "green" because it will only fresh foods, fruits and vegetables. This will attract new potential customers.
Another good option would be to develop a new strategy of packaging and the paper products using. Need to move to a higher level of respect for the environment - to use recycled materials that do not harm the environment.

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