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ID number:747359
Published: 26.11.2014.
Language: English
Level: College/University
Literature: 4 units
References: Not used
Time period viewed: 2011.g. - 2014.g.
Table of contents
Nr. Chapter  Page.
  Introduction    4
4.1.  Compare the roles and responsibilities for strategy implementation    5
4.2.  Evaluate resource requirements to implement a new strategy for Nestle    11
4.3.  Discuss targets and timescales for achievement in a given organisation to monitor a given strategy    16
  Recommendation    22
  Conclusion    23
  References    24

Based on the evaluation and analysis above are Neslte generally works quite well in Vietnam. Compared with competitors (not directly) Starbuck's which are gradually disappearing from the market because of poor adapt to the Vietnam market, the market share of Nestle is 3rd largest coffee market Coffee is a great success. However, we still notice some major flaws need to be addressed in case of Neslte.
First, the focus in the big city makes Neslte lost a large number of potential markets in rural areas. When expanding market here, there will be some risks, however with charismatic and a large market, less competition, Nestle should take advantage of this to expand markets and increase market share.
Second, the price of the product is slightly higher compared with the average turnover of Neslte cause slow growth. A proposal when they expand into rural markets such as reduce products quantity to reduce costs is a viable opinion. When 1g reduction in product will not cause too much of a difference, but it will help reduce prices and products accessible to more rural people.
Finally, for all companies, the emphasis in the promotion and advertising promotion is very important to raise profit. Trung Nguyen Coffee is a clear example, they have a strong marketing team and work very efficiently, brand Trung Nguyen coffee in bold in the minds of Vietnam people. Ther boosting advertising program on the occasion, hit the national psychology will help Nestle to create good relationships with customers and have a nice picture before the media.

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