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ID number:316440
Published: 14.05.2009.
Language: English
Level: College/University
Literature: n/a
References: Not used
Table of contents
Nr. Chapter  Page.
1.  Background information    4
2.  Location    4
3.  Offers    5
4.  Competitors    5
5.  PR in the company    7
6.  Company’s structure    8
7.  Suggestions    9

“E-lats” is a pawnshop and people have stereotypes regarding them but the company can make a new image- like a usual shop. In their advertisements they do not mention the word pawnshop. To attract new clients the company in year 2008 opened a shop where they sell new and unused items. It is possible to buy there new mobile phones, accessories, chargers, USB flash drives, memory cards, external hard disc drives, cables, MP3 and MP4 players, earphones cheaper than in other stores. I think that is a good idea to attract new clients and they must open more shops like that.
Marketing communications that include advertising and sales promotion as well as direct marketing, data base marketing and special event marketing should be evaluated regularly to determine the feedback.
Loyal employees create a higher added value index for their company, and the feedback of developed internal communications is especially high in crisis situations when the support of the employees is needed. Maybe “E-lats” must think about bonus system – sales manager get interest profit from marketing receipts.
To attract new visitors to the company‘s homepages it is advisable to make it more interactive- including some surveys or competitions and forum where people can say what they want.
Maybe the company can hire a public relations agency so that they can organize some campaign. For example „ Exodus” or „Prospero”, these are big companies with experienced personnel. Everything that exists around us has its reputation – the objective reality that society perceives according to the information available. Each company has to decide what to do – either show the real face or only the mask to the society. With the help of public relations agencies “E-lats ” could make a new image and reputation that could help to achieve success.

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