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ID number:604429
Published: 17.04.2010.
Language: English
Level: Secondary school
Literature: n/a
References: Not used
Table of contents
Nr. Chapter  Page.
  Hotel Jūrmala SPA    4
  Services    6
  SPA & Wellness Centre    6
  Hotel    6
  Restaurant & Bars    6
  Meetings & Events    7
  Conferences    7
  Banquets    7
  Organizational structure of Hotel Jūrmala SPA    8
  Public Relations Department    9
  Functions    10
  Contacts    11

Public Relations Department

The main objective of department is to establish and maintain good relationship with clients, local inhabitants, personnel – with society in general.
Public relations department consists of 9 specialists:
Public relations manager;
Divisional accounts officer;
Assistant public relations officer;
Project leader;
Finance leader;
Officers – 3;
IT specialist.

Personnel have different functions and they use various strategies and tactics, which depends of public relations goals.
Reputation Department ensures that the image of the hotel in the local community is always maintained at the very highest level.
Media relations Maintain excellent media relations. Give announcements, press releases, crisis communication, and news. Whenever there is something important to announce to media and public, its department responsibility to do that.
Internal communication Ensure favourable internal communication. Encourage friendly collective forming, understanding, respect to each other, and also good relationship between superior and subordinates.
Events Seminars, conferences, presentations, celebrations. These events help Hotel become recognized, establish and maintain relationships not only with clients, but also with personnel trough direct communication.…

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