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ID number:936967
Published: 07.05.2013.
Language: English
Level: College/University
Literature: n/a
References: Not used
Table of contents
Nr. Chapter  Page.
  The product we offer    3
  Situation assessment    3
  Business Idea    3
  Customer and user key benefits    4
  Innovative aspect    4
  Description of usage, design and unique features    4
2.  Key customers and their motivations    5
  Key customer group – segmentation analysis    5
  Key customer benefits    5
  Buying behavior    6
3.  Team    6
  Skill mapping    7
  Connections    8
  Assignments, team structure    8
4.  Overlook about industry    8
  Major drivers in industry    8
  Different statistics about application market growth    9
5.  Situation in Latvian smartphone market    10
  Info graphics    10
6.  Our target market and potential market growth    12
  Primary market, secondary market    12
  Technological development    12
  What kind of strategy do you choose enter the market?    13
  Our competitive advantage over already existing players in market    13
7.  The strongest competitors in the Latvian market    13
8.  Business model and pricing    15
  Business model and revenue model    15
  Price setting    16

6. Our target market and potential
Primary market, secondary market.
Our primary market is retail chain stores, which already have their own established customer base and solid sales volumes. For chains like Rimi, Maxima, Top!, Depo, B/N Kurši, there is already huge demand and applications can solve multiple customer concerns and help to improve service quality. For now we have at least 50 different retail chain shops, which might be interested and with right argumentation would buy such application. After we will have our first sales, demand most likely will increase, because in none of shopping chains want to fall behind their competitors and would try to invent similar applications for their own benefit. With having already existing solution in moment when there is way higher chance of selling new app fast and easy.
Secondary target market is local companies, municipalities, universities, clubs, places of entertainment and other institutions. In principle, all of whom need to develop mobile applications for individual or social needs, such as:
1. Tourism application for local governments
2. Applications for universities and schools to support the teachers, students, parents communications
3. Applications for club with current events

Technological development
Technological development is continuous and all companies, who are working with hi-tech has to adjust really fast (please see data above).
Right now smartphones are getting more and more popularity in Latvia, but there are not as much applications for local market, as it is in more developed countries, where smartphone usage is more common.…

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