Add Papers Marked0
Paper checked off!

Marked works


Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library library
1,99 € Add to cart
Add to Wish List
Want cheaper?
ID number:541797
Published: 27.12.2016.
Language: English
Level: College/University
Literature: 14 units
References: Not used

Importance of Mission Statement
A clear mission statement acts as an “invisible hand” that guides people in the organization.
It shapes strategy. Every business needs a strategy. But strategies must not be created in a vacuum. Instead of looking at what’s new or what competitors are doing and trying to copy them, wise business owners create the most effective strategies possible to accomplish the mission.
It determines the company’s direction. Smart business owners use this statement to remind why their company exists because this is what makes the company successful. It sets the tone for the business’s goals. It helps all stakeholders focus on the same goals.
A clear mission sets important boundaries which enable business owners to delegate both responsibility and authority and it helps all stakeholders focus on the same goals.
Mission statement should be based on company’s’ competitive advantage. It helps to differentiate company from competitors.

Author's comment
Load more similar papers


Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?


Not registered yet?

Register and redeem free papers!

To receive free papers from it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register