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ID number:547951
Published: 28.01.2015.
Language: English
Level: College/University
Literature: n/a
References: Not used
Time period viewed: 2011 - 2015 years
Table of contents
Nr. Chapter  Page.
  Executive summary    2
  Introduction    3
1.  Frequency of buying chocolate    3
2.  Criteria of consumer’s choice    4
3.  Price    5
4.  Packing    5
5.  Influence of the brand name on consumer’s choice    6
6.  Most buyable chocolate bars    7
7.  Conclusions and Recommendations    8
8.  Appendix    9

In conclusion the survey shows that the majority of students frequently buy chocolate brands. The most preferable chocolate bar in student’s opinion is “Milka”. The main reason for that is good taste. The prices of the chocolate bars were not compared, because their difference is not significant. The author has clarified that the name of the brand and appealing packing do not influence the customer’s choice. The main criterion to make final decision is taste. The survey was conducted among students of different faculties of the University of Latvia of the age ranging from 20 to 22, because they are the main customers of this product. On the basis of this survey author highly recommends buying chocolate bar “Milka”, because most of students had given preference for it.

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