Marketing Strategies / Summaries, Notes / ID: 590675

Author: Liigucis (15)

Evaluation:

Published: 24.10.2006.

Language: English

Level: College/University

Literature: n/a

References: Not used

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Table of contents

Nr.	Chapter	Page.
	The Advertising Planning Process
	Advertising Objectives (Inventory, Hierarchy, Attitudinal approach)
	Media- Selection Procedure. Evaluation Criteria
	Advertising-Copy Strategy
	Balance of Argument
	Message Repetition

Extract

1 Developing the marketing plan and budget
Product manager

Budget
Spending guidelines
Profit projections
2 Planning the advertising
Product manager
Advertising manager
Ad agency
Corporate advertising department
Identification of the target market
Allocating of spending
Statement of advertising strategy and message
…

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Summaries, Notes

Business and Law

Economics

Marketing Strategies