Add Papers Marked0
Paper checked off!

Marked works


Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library library

Great deal: today with a discount!

Regular price:
You save:
0,47 (19%)
Discounted price*:
Add to Wish List
ID number:859450
Published: 30.08.2004.
Language: English
Level: College/University
Literature: n/a
References: Not used
Table of contents
Nr. Chapter  Page.
1.  Management Capsule   
2.  Levels of strategy   
3.  The concept of corporate level strategy development   
4.  Developing the mission statement   

Management Capsule. Corporate level strategy in the Marriott Corporation is to remain a growth company; to remain the preferred employer of their people; to become the preferred to their customers; and to be the most profitable company in their industry as measured by return on equity, return on investment, end continued growth in cash flow and earnings.
Marriott businesses network contains lodging as hotels and resorts, inns and living services; food services – it serves providing meals to a variety of businesses and industries, healthcare facilities, and educational institutions; custodial and housekeeping services and plant operations and maintenance; caters food and other services; host offers food, beverages, and/or merchandise.
They then develop and implement appropriate strategies and marketing plans for the continued success of the organization.…

Author's comment
Work pack:
GREAT DEAL buying in a pack your savings −4,14 €
Work pack Nr. 1135773
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

{Your name} suggests you to check out this paper on „Home Reading. Marketing Management”.

Link to paper:


Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?


Not registered yet?

Register and redeem free papers!

To receive free papers from it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register