Home Reading. Marketing Management
|2.||Levels of strategy|
|3.||The concept of corporate level strategy development|
|4.||Developing the mission statement|
Management Capsule. Corporate level strategy in the Marriott Corporation is to remain a growth company; to remain the preferred employer of their people; to become the preferred to their customers; and to be the most profitable company in their industry as measured by return on equity, return on investment, end continued growth in cash flow and earnings.
Marriott businesses network contains lodging as hotels and resorts, inns and living services; food services – it serves providing meals to a variety of businesses and industries, healthcare facilities, and educational institutions; custodial and housekeeping services and plant operations and maintenance; caters food and other services; host offers food, beverages, and/or merchandise.
They then develop and implement appropriate strategies and marketing plans for the continued success of the organization.…