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ID number:670601
Published: 17.12.1999.
Language: English
Level: College/University
Literature: n/a
References: Not used

Marketing is a social and managerial process by which individuals and groups obtain what they need and what through creating, offering, and exchanging products of value with others.

The definition of marketing concepts is based on: needs, wants and demands or you can call it: (goods, services, ideas), value, cost, and satisfaction.
Also it is exchange, transaction, relationships.

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