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ID number:571276
Published: 19.04.2016.
Language: English
Level: College/University
Literature: n/a
References: Not used
Time period viewed: 2011 - 2015 years
Table of contents
Nr. Chapter  Page.
  Executive Summary    3
  Keys to success    4
  Competitors and Buying patterns    4
  Main Competitors    5
  Baskin Robbins    5
  Rigas Piena Kombinats AS    5
  YoYo Frozen Yoghurt    6
  Value proposition    6
  Competitive Edge    7
  Strategy and implementation    7
  Marketing Strategy    7
  Sales strategy    8
  Sales Forecast    8
  Milestones    10
  Market Analysis Summary    12
  Market Segmentation    12
  Service business analysis    13
  Financial Plan    14
  Start-up Summary    14
  Important Assumption    15
  Break –even analysis    15
  Projected Profit and Loss    16
  Projected Cash Flow    19
  Projected Balance Sheet    21
  Management Summary    22
  Personnel Plan    22

The following table lists important project milestones to be undertaken before the business opens, during the start-up period, and immediately after opening the doors. The table lists the dates and managers in charge, and budgets for each milestone. The milestone schedule indicates our emphasis on planning for implementation.
We have several key steps that need to be resolved before we can move ahead with the planning of this business. We need to run several trial taste tests to finalize our product recipes and determine what flavors are most popular. We also need to raise awareness among potential investors by presenting our business plan and updating them on the progress we have made towards opening. During this time, we will be working with a local design firm to develop a company logo, our signage, and product packaging (cups, napkins, etc..).
We will then hire a close friend who has a degree in marketing/graphic arts to develop several newspaper advertisements designed to appeal to our target market. We will use the advertisements to generate brand awareness over our first three months of operations. Eighteen days after opening the shop, we will begin our "Grand Opening" ad campaign. This is designed to inform our target market that our doors are open. This campaign will run for approximately one month.

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