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ID number:315322
Published: 12.05.2007.
Language: English
Level: College/University
Literature: 1 units
References: Not used
Table of contents
Nr. Chapter  Page.
  Executive Summary    3
  Company Summary    4
  Start-up Summary    4
  Company Location and Facilities    5
  Services    5
  Marketing Report    5
  Industry Analysis    5
  Market Segmentation and Target Market    6
  Target Market    8
  Product    9
  Market Needs    9
  Pricing strategy    10
  Location strategy    11
  Promotion strategy    11
  Sales plan    13
  Operations    14
  Current Situation    14
  Business Location    14
  Organizational Structure    14
  Management Plan    16
  Customer Service Procedures    17
  Occupancy Rate/Capabilities    17
  Utilities    18
  Extras    18
  Building of the Guesthouse/Sauna    18
  Investment costs    19
  Financial Information    20
  Works Consulted    40
  Appendix    41

Guesthouse/sauna “Pirtiņa” would be a small company based in Grobiņa, 10 km from Liepāja which would offer its clients—local and foreign—a convenient place for accommodation, relaxation, and socialization. “Pirtiņa” would be able to host 8-10 people in its guesthouse and approximately 12 people in sauna. The main marketing channels which would be used to inform and attract customers would be posters in public places, Internet site, and town monthly newspaper. The main advantage of the company over its competitors would be convenient place, modern interior, new equipment, and reasonable prices.

The leisure and entertainment industry in Latvia has been rapidly expanding for the last couple of years due to increasing numbers of local and foreign travelers who seek for recreation possibilities in rapidly growing tows. The demand for housing during the peak season often exceeds the supply, thus providing opportunities for new entrants to fill in the gap. Small towns like Grobiņa have become quite attractive for many people with their historical and esthetical value as well as low prices, fresh air, and friendly people.

“Pirtiņa” would offer its services for a multiple target groups in Liepāja region. The main target market would be sportsmen, businessmen, and foreign tourists. Located in the middle of the town, 100 m from the Alande pond and 60 m from the newly built gymnasium, “Pirtiņa” would become a popular place for relaxation among growing numbers of sportsmen. Businessmen would have a good place for their corporate parties and celebrations. Foreign tourists would have cozy accommodation for surprisingly low prices and good quality of service. …

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