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ID number:403205
Published: 26.01.2011.
Language: English
Level: College/University
Literature: n/a
References: Not used
Table of contents
Nr. Chapter  Page.
  What is TELE 2?   
  The aim, main task, target auditory   
  The explanation about the campaign   
  What do media said?   
  The video   

As now is the 21st century, it is difficult to get along without all modern gadgets and services in our daily life.
Tele 2 is the mobile communications market price leader in Latvia, offering best-priced good-quality mobile phone services for private and business clients. There are at least 1,1 million Tele 2 users in Latvia.
The aim
To readjust the publics opinion – if I use the less expensive phone operator that automatically means that I am poor.
Moreover, it emphasizes that you do not have to be rich to feel like a hero. Everyone can be a hero, especially those who understand that to pay less and less – it is cool.
The main task
To approve the public that actually it is just normal and even advisable to use less expensive phone operator and not to feel like a pauper. …

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