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ID number:104544
Published: 13.06.2007.
Language: English
Level: College/University
Literature: 4 units
References: Used

Alis Co was founded in Riga back in 1994 and it is 100% owned by Latvian citizens. It is considered to be one of the largest suppliers, processors and distributors of nuts and dried fruits in the Baltic region. Relying on more than ten years of experience and market research, specialists at Alis Co developed new trade marks Kolibri, Classic, and Nik Nak. Their philosophy and their target market are characteristic for each of them. Trade mark concerning this printed advertisement is Alis Co Classic - both traditional and exotic products - specially selected and subjected to strict quality control. Most popular product is pistachio. What concerns particularly this trade mark, as the company states: “These days, when everyone worries about their health, a line of products called "Alis Co Classic" give you a daily dose of vitamins, minerals and proteins. Diversify your food intake by adding "Alis Co Classic" products to the mix. Eat them by themselves as a nourishing, healthy snack or use them as additions to prepared dishes.”(Alis Co)Advertising is the nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods and services) or ideas by identified sponsors through various media.i

This ad was mostly publicized in magazines. The magazine, from which it was taken, was “LILIT”- this is basically women’s magazine. This means that sponsors have thought about classifications for this advertisement. Therefore, this advertisement fall into the category of classification by targeted audience. This is consumer advertisement, directed to people who will buy the product for their own, or someone else’s, personal use. By geographic area, this advertisement might be called as national advertisement, meant for the whole country (because it is in Latvian).
This is also product advertisement, as it is intended to promote goods, such as nuts and, of course, commercial – as the purpose is also a profit.…

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