Analytical Report of an Interview of a Manager of Creative Industry Company
|1.||Information about company||3|
|1.1.||Basic data, the website of company||3|
|1.2.||The industries company operating, main services provided||3|
|1.4.||Does company have sustainable competitive advantage?||4|
|2.||Information about company’s strategic management||4|
|2.1.||Background of CEO (director) of company||4|
|2.2.||Vision, mission, values of company||5|
|2.3.||The main goals of the company – short and long term||5|
|2.5.||Environment description of company, main challenges in the short and long run||6|
|2.6.||Industry life cycle analysis||7|
|2.7.||Main development trends of industry in which company operates||8|
|2.8.||Main strategies of company||9|
|2.9.||Characteristics of international strategies apply and entry modes||9|
|2.10.||Company’s activities within the cluster||9|
|2.11.||The most valuable resources of company||10|
|2.12.||The main roots of creativity of staff||10|
|2.13.||The brand of the company||10|
|2.14.||The main and support value chain activities of company||10|
|2.15.||Organizational structure of a company||11|
|2.16.||Quality management system||12|
|2.17.||The main difficulties in implementing strategy||12|
|2.18.||The main competencies of company staff||13|
2.17. The main difficulties in implementing strategy
Quote from an interview: “The most challenging difficulties are in your head”.
There are two kinds of difficulties in the operation of the enterprise of advertising industry.
The first is related to the post-crisis legacy of the volume of work. At present, the company is built such big to be able to easily and seamlessly perform a certain amount of work. If there is a wish to increase the number of permanent staff, this means that the total amount should be increased immediately by about 17% (100% / 6 people). It is quite a large amount which, for example, a new short-term project cannot bring. Therefore, if such a project appears it has to be served by existing employees, which goes beyond the existing workforce reserves. As the day's work, however, is based on a project basis, then there is a constant insecurity that one day the project may not be enough to provide jobs for all. This makes it difficult deciding on a permanent staff members increase. At the moment this difficulty is being solved by freelance workers group, that helps in the individual tasks.
The second difficulty area relates to the periodicity. Advertising works are often very attached to the calendar. Christmas is the best known period of increased promotional activity. The same thing with Easter, Midsummer, 1st September. However, the "peak hours" also occurs in other days, when advertising campaigns of many customers coincide at the same time and appears high tension and high volume of work, which is difficult to carry out with existing resources. This can result in either a separate work delays, or falling quality. However, it is also known that the same frequency might appear with 'blank' periods in which the work is less. Periodicity does not allow attracting a greater number of permanent employees, but then this time is used for mental, emotional stock replenishment, leisure, which is needed for further intensive brain work.
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