Add Papers Marked0
Paper checked off!

Marked works

Viewed0

Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library
Atlants.lv library
FAQ
3,99 € Add to cart
Add to Wish List
Want cheaper?
ID number:350980
 
Evaluation:
Published: 30.10.2015.
Language: English
Level: College/University
Literature: 8 units
References: Not used
Time period viewed: 2000 - 2010 years
2011 - 2015 years
Table of contents
Nr. Chapter  Page.
1.  About Cido Group   
2.  Marketing analysis of Cido Group and juice market   
2.1.  European juice and soft drink market   
2.2.  Juice and soft drink market in Russia   
2.3.  Cido competitors rating   
2.4.  Public opinion research of the juice market   
2.5.  Target consumers of Cido Group   
2.6.  Marketing objectives of Cido Group   
3.  Marketing strategy of Cido Group   
4.  Advertising and PR campaign of Cido Group   
Extract

3. MARKETING STRATEGY OF CIDO GROUP
Marketing strategy in Cido Group serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategy is developed as multi-year plan, with a tactical plan detailing specific actions to be accomplished in the current year. As a business begins, one of the major goals of advertising must be to generate awareness of the business and its products. Once the business' reputation is established and its products are positioned within the market, the amount of resources used for advertising will decrease as the consumer develops a kind of loyalty to the product. Ideally, this established and ever-growing consumer base will eventually aid the company in its efforts to carry their advertising message out into the market, both through its purchasing actions and its testimonials on behalf of the product or service. Essential to this rather abstract process is the development of a "positioning statement," as defined by Gerald E. Hills in "Marketing Option and Marketing" in The Portable MBA in Entrepreneurship : "A 'positioning statement' explains how a Cido Group is differentiated from those of key competitors." With this statement, the business owner turns intellectual objectives into concrete plans. In addition, this statement acts as the foundation for the development of a selling proposal, which is composed of the elements that will make up the advertising message's "copy platform." This platform delineates the images, copy, and art work that the business owner believes will sell the product. And Cido positioning statement is Wide range of products for flavor of each consumer. …

Author's comment
Load more similar papers

Atlants

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?

Draugiem.pase
Facebook

Not registered yet?

Register and redeem free papers!

To receive free papers from Atlants.com it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register