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ID number:756013
Evaluation:
Published: 12.02.2020.
Language: English
Level: College/University
Literature: 4 units
References: Not used
Extract

Conclusions and recommendations
Tesco is the UK's largest retailer of products and non-food products. Here, this brand is known literally to everyone - even in a small provincial town there is a large Tesco. A total of over 2,700 shops of various formats are scattered throughout the country: from the hypermarket to the "shop near the house." The impressive size of the army of regular customers - holders of club cards of 12 million people - is the best proof that Tesco offers its customers an excellent combination of price and quality.
The only successful strategy for entering the South African market is to absorb the already existing network.

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