Identifying and Evaluating Opportunity for E... / ID: 669912

Author: Alina Sokalska (9)

Evaluation:

Published: 09.09.2012.

Language: English

Level: College/University

Literature: 8 units

References: Not used

Time period viewed: 2000 - 2010 years

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Table of contents

Nr.	Chapter	Page.
	Abstract	2
	Introduction	4
	Enefit Ltd.	5
	General information	5
	Market share	5
	Advertising	5
	Competitors	5
	A nature friendly attitude	6
	SWOT analysis	7
	Strengths	7
	Weaknesses	8
	Opportunities	8
	Threats	8
	Conclusion	9
	Description of the opportunity	10
	Recommendation	12
	Households	12
	Cooperatives	12
	Playgrounds	12
	Cooperation with nature protection organisations	12
	Tree planting	13
	Research centres	13
	Expanding to Lithuania	13
	PRIME analysis	15
	Product/service evaluation	15
	Resources	16
	Evaluation of the Individual Entrepreneurs	16
	Market evaluation	16
	Economic evaluation	17
	Conclusion	18
	References	19
	Appendix	20

Extract

This report is written to discover possible potential opportunities for Enefit Ltd. in the electricity market in Latvia. Enefit Ltd. is an electricity supplier currently having 6 percent market share in supplying companies with electricity in Latvia. It is important for a company to continue developing, because their competitors are all the time searching ways how to steal some part of the competitors’ market share.
The opportunity we suggested for Enefit Ltd. is to expand their target market also to households, because they can offer some features as ‘green’ or cheaper energy that currently is lacking. Still currently monopoly dominates in the market, so there are obstacles to increase their market share, but they can be overcame.
At first there will be given background information about Enefit Ltd. and electricity market. Later on we introduce SWOT and PRIME analysis showing advantages and disadvantages for our suggested opportunity, followed by description of expanding to households, at the end summarized all in the conclusion.…

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