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ID number:669912
Published: 09.09.2012.
Language: English
Level: College/University
Literature: 8 units
References: Not used
Time period viewed: 2009.g. - 2009.g.
Table of contents
Nr. Chapter  Page.
  Abstract    2
  Introduction    4
  Enefit Ltd.    5
  General information    5
  Market share    5
  Advertising    5
  Competitors    5
  A nature friendly attitude    6
  SWOT analysis    7
  Strengths    7
  Weaknesses    8
  Opportunities    8
  Threats    8
  Conclusion    9
  Description of the opportunity    10
  Recommendation    12
  Households    12
  Cooperatives    12
  Playgrounds    12
  Cooperation with nature protection organisations    12
  Tree planting    13
  Research centres    13
  Expanding to Lithuania    13
  PRIME analysis    15
  Product/service evaluation    15
  Resources    16
  Evaluation of the Individual Entrepreneurs    16
  Market evaluation    16
  Economic evaluation    17
  Conclusion    18
  References    19
  Appendix    20

This report is written to discover possible potential opportunities for Enefit Ltd. in the electricity market in Latvia. Enefit Ltd. is an electricity supplier currently having 6 percent market share in supplying companies with electricity in Latvia. It is important for a company to continue developing, because their competitors are all the time searching ways how to steal some part of the competitors’ market share.
The opportunity we suggested for Enefit Ltd. is to expand their target market also to households, because they can offer some features as ‘green’ or cheaper energy that currently is lacking. Still currently monopoly dominates in the market, so there are obstacles to increase their market share, but they can be overcame.
At first there will be given background information about Enefit Ltd. and electricity market. Later on we introduce SWOT and PRIME analysis showing advantages and disadvantages for our suggested opportunity, followed by description of expanding to households, at the end summarized all in the conclusion.…

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