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ID number:930536
Published: 14.04.2008.
Language: English
Level: College/University
Literature: n/a
References: Not used
Table of contents
Nr. Chapter  Page.
1.  Executive Summary    3
1.1.  Summary of prime objective    3
1.2.  people involved and their contributions    4
2.  Problem definition    4
2.1.  Problem background    4
2.2.  Approach to the problem   
2.3.  Management Decision problem   
2.4.  marketing research problem    5
3.  Research design    5
3.1.  Data collection from primary sources    5
3.2.  data collection from secondary sources    6
4.  Data analysis    6
4.1.  Analysis design    6
4.2.  Plan of data analysis and means of interpretation    7
5.  Findings    7
5.1.  French    7
5.2.  marketing research    29
6.  Conclusions &Recommendations    29
6.1.  Conclusions    29
6.1.1.  French   
6.1.2.  Marketing research   
6.2.  Recommendations    31
7.  Limitations and Difficulties    31

1.1Summary of prime objectives

The aim of this research is to evaluate French and Marketing Research courses in RISEBA. The target group is students from 1st year to 3rd year. The method applied is analyzing data from questionnaires of about 100 students, using dedicated statistics software SPSS.
Firstly, the current situation analysis in French and Marketing Research subject among students of RISEBA is done. Basically, their opinions, needs, expectations, recommendations and behaviors are determined by analyzing data acquired through questionnaires. It is found out that French and Marketing Research are very important subjects. Next, people are segmented in order to better target them after segment specific characteristics are found out. Finally, French and Marketing Research are evaluated and factors found out which influence the interest of lectures, to improve the lectures in the future, focusing mainly on the lecturer, materials passed out, home assignment, tests and opinions.…

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