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ID number:472034
Author:
Evaluation:
Published: 07.08.2006.
Language: English
Level: College/University
Literature: 13 units
References: Used
Table of contents
Nr. Chapter  Page.
  Executive Summary    3
1.  Introduction of Plum A/S    5
1.1.  Statement    5
1.2.  Interpretation    6
1.3.  Delimitations    6
1.4.  Methodology    6
2.  Internal analyzes    7
2.1.  Company Mission    7
2.2.  Competitive Strategy of the Company    7
2.3.  Value Chain    8
2.3.1.  Core competence    8
2.3.2.  Inbound Logistics    8
2.3.3.  Operations    9
2.3.4.  Outbound Logistics    9
2.3.5.  Marketing & Sales    9
2.3.6.  Service    9
2.3.7.  Firm Infrastructure    10
2.3.8.  Human Resources Management    10
2.3.9.  Technology Development    11
2.3.10.  Procurement    11
2.4.  Market Position    11
2.4.1.1.  Boston Model    12
2.5.  Quality & Environment    12
2.6.  Growth Strategy    13
2.7.  Strategic Planning    14
2.8.  Financial Analyses    15
2.9.  Future    16
2.10.  Conclusion S/W    17
3.  External Analyzes    18
3.1.  Macro – Environment - PEST Analysis    18
3.2.  Business Market    20
3.3.  Competitive Analysis    23
3.4.  Competitive Strategies    24
3.5.  Conclusion (O/T)    25
4.  Overall Conclusion    26
4.1.1.  Financial Conclusion    26
4.1.2.  SWOT    27
4.1.3.  Recommendations    27
Appendix A  Social contract    28
Appendix B  Timetable    29
Appendix C  Logbook    30
Appendix D  Sources    32
Extract

External Analyzes
Macro – Environment - PEST Analysis
Political
ecological/environmental issues – according to world’s pollution situation environ-mental restrictions can become more and more serious.
current legislation in home market, political stability.
future legislation – this factor can make positive and also negative impact on company’s activities: new prohibitions and restrictions
European/international legislation – as company is achieving new markets outside the Denmark; every country has different rules and legislation
employment laws – according to big volume of immigrant workers and employment problems, governments can announce new laws to protect country’s labor market and as Plum is employing foreign work force there can arrive problems with qualified work force and also with labor costs
government policies – grants, subsidies, initiatives
trading policies - trade restrictions and tariffs
international pressure groups
tax policy
Economic
exchange rates – currency fluctuation; rates can greatly influence exported production prices and also raw material expenses
inflation rates – influence on prices
home economy situation, home economy trends – economical situation in Denmark is quite stable and don’t make any negative impact on Plum’s development
economy growth – if there are economy growth, industrial area is expanding so making employment to increase, more people are on working area and demand after Plum’s production can increase.
overseas economies and trends – as in some countries economic has reached slow-down period, it can negatively influence Plum’s expectations and operations there
interest rates – if increasing: company’s expenses will grow (negative impact), if decrease: company will have to pay less on their debts (positive impact)
taxation specific to product
specific industry factors…

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