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ID number:831507
Published: 27.10.2006.
Language: English
Level: College/University
Literature: n/a
References: Not used

The Company is facing a tough competition in the market causing lost of sales. They have decided to ask an agency to help them recover the drop in sales, increase sales volume and launch Soup to Go 2. This action should help reach the Company’s established future goals of sales increase and brand popularization.

The assignment material does not specify which specific tools to use; however, the author believes that the advertisement tools are reoffered in this situation. It is necessary that the author explore all acceptable tools except broadband, print etc. to achieve a positive outcome.

Sponsorship – this is one of the important tools the author needs to consider. The range of this tool would depend on affordability. There are various means of sponsorships in exchange for an advertisement of the Company and the Soup to Go 2 product. Some potential areas of sponsorships are evening TV movies or news etc. We can also sponsor a team in a sport event etc. It is necessary, however, to be extra careful of choosing the team to sponsor. There is a potential risk of the Company getting involved in an unexpected situation causing unfavourable feedback from the public due to the team or a player of the team being sponsored. Any scandal that will arise can affect the Company and its product. Sponsorship will not demand a big investment since it depends on what we are sponsoring. We can receive a positive reputation in the eyes of the public especially if our chosen area of sponsorship receives positive responses from the people. However, one of the disadvantages of this situation is that we cannot show the image of the product; we just represent the brand or a name of the company. …

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