Add Papers Marked0
Paper checked off!

Marked works


Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library library

Great deal: today with a discount!

Regular price:
You save:
0,34 (17%)
Discounted price*:
Add to Wish List
ID number:363403
Published: 27.12.2011.
Language: English
Level: Secondary school
Literature: 7 units
References: Not used
Table of contents
Nr. Chapter  Page.
1.  Introduction    3
2.  Versace    4
2.1.  Versace brand story    4
2.2.  Versace style    4
2.3.  Versace production    4
3.  Versace promotion    6
3.1.  Versace Logo    6
3.2.  "Versense" Fragrance advertisement    6
3.3.  Versace “Bright Crystal” movie advertisement    7
3.4.  Versace official web-site    7
3.5.  Versace fashion show Spring 2010   
3.6.  Celebrities in advertisement   
4.  Conclusion   

Celebrities in advertisement
Many fans in this fashion houses among the celebrities of show business and cinema. Among them are Elton John, who prefers ordinary things brand Versace, decorated with appliqués of Swarovski rhinestones and diamonds, Elizabeth Hurley, and the King of Pop Michael Jackson. Tupac Shakur (famous rapper) Versace name immortalized in his song «Hit 'Em Up», and she, in turn, was a response to Notorious BIG aka Biggie Smalls (also rapper), who was known for his sympathy for the sunglasses from designer Versace .
Unlike other Italian fashion houses, Versace is famous for the fact that he always has the "face". To this end, the company sometimes attracts the "stars" to shoot his well-known and popular advertisements. While other fashion houses often rely on the hype in the media, advertising strategy Versace goes a step forward. Guest celebrities after the work performed as a "person" of monetary return, and another in acknowledgment of her clothes by Versace presented with a gift.

Versace models become true collectibles that are often exhibited in major museums around the world. This is - a work of art. The name of Gianni Versace will live forever in the history of the fashion world, and his famous fashion designer flair and audacity to translate ideas into reality will serve as an example of more than one new generation of young artists.…

Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

{Your name} suggests you to check out this paper on „Versace Brand”.

Link to paper:


Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?


Not registered yet?

Register and redeem free papers!

To receive free papers from it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register