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ID number:363403
Evaluation:
Published: 27.12.2011.
Language: English
Level: Secondary school
Literature: 7 units
References: Not used
Table of contents
Nr. Chapter  Page.
1.  Introduction    3
2.  Versace    4
2.1.  Versace brand story    4
2.2.  Versace style    4
2.3.  Versace production    4
3.  Versace promotion    6
3.1.  Versace Logo    6
3.2.  "Versense" Fragrance advertisement    6
3.3.  Versace “Bright Crystal” movie advertisement    7
3.4.  Versace official web-site    7
3.5.  Versace fashion show Spring 2010   
3.6.  Celebrities in advertisement   
4.  Conclusion   
Extract

Celebrities in advertisement
Many fans in this fashion houses among the celebrities of show business and cinema. Among them are Elton John, who prefers ordinary things brand Versace, decorated with appliqués of Swarovski rhinestones and diamonds, Elizabeth Hurley, and the King of Pop Michael Jackson. Tupac Shakur (famous rapper) Versace name immortalized in his song «Hit 'Em Up», and she, in turn, was a response to Notorious BIG aka Biggie Smalls (also rapper), who was known for his sympathy for the sunglasses from designer Versace .
Unlike other Italian fashion houses, Versace is famous for the fact that he always has the "face". To this end, the company sometimes attracts the "stars" to shoot his well-known and popular advertisements. While other fashion houses often rely on the hype in the media, advertising strategy Versace goes a step forward. Guest celebrities after the work performed as a "person" of monetary return, and another in acknowledgment of her clothes by Versace presented with a gift.

Conclusion
Versace models become true collectibles that are often exhibited in major museums around the world. This is - a work of art. The name of Gianni Versace will live forever in the history of the fashion world, and his famous fashion designer flair and audacity to translate ideas into reality will serve as an example of more than one new generation of young artists.…

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