Export Marketing Plan - Beer Exports
|II.||Description of Current Trade||3|
|III.||Export Potential Analysis||5|
|DECISION SUPPORT MODE||5|
If China had not fallen out in the first analysis model – decision support model, than it would still be clear, that it is a very ambitious export destination. The business environment is very closed and Chinese prefer their own products rather than imported ones. This also showed up multiple times in the situations mentioned in the presentations by fellow students, like the cases about:
Even big brands like these have had problems entering Chinese market, so if considering export to China, you have to be very sure about your product and only than it is smart to try it out. The culture is so different in China (and Asia in general) that even things that seem so logical to love and have here in EU or Americas might not seem topical to the Chinese at all.
As well as I as a woman might have difficulties to, for example, obtain venture capital, because, as study shows - female-owned ventures are disadvantageous in obtaining access to venture capital. And also - male-owned ventures achieve better export performance through superior innovation and marketing capabilities than their female-owned counterparts.
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