Add Papers Marked0
Paper checked off!

Marked works


Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library library

Great deal: today with a discount!

Regular price:
You save:
0,97 (15%)
Discounted price*:
Add to Wish List
ID number:526171
Published: 09.12.2015.
Language: English
Level: College/University
Literature: n/a
References: Not used

6. The marketing mix: promotion and promotional mix.
Promotion (marketing communication)
• Includes personal selling, advertising, public relations, sales promotion, direct marketing, events and sponsorships, point of sale, packaging.
• Personal sales uses face-to-face contact with customers to create immediate sales.
• promotion refers to what activities you do to promote the product. this can be through advertising, public relations, trade shows, etc. basically, it means anything that you do to call attention to your product and drive sales.
• promotion is concerned with telling the target market or others in the channel of distribution about the “right” product

Promotion mix
Advertising (Presentation and promotion of ideas, goods, or services by an identified sponsor. Examples: Print ads, radio, television, billboard, direct mail etc)
Sales promotion (Media and non-media marketing communication are employed to increase consumer demand, stimulate market demand or improve product availability. Examples: Coupons, sweepstakes, contests, product samples, rebates)
Public relations (Paid intimate stimulation of supply for a product, service, or business unit by planting significant news about it or a favorable presentation of it in the media. Examples: Newspaper and magazine articles/reports, TVs and radio presentations)
Personal selling (A process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation. Examples: Sales presentations, sales meetings, sales training)

Author's comment
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

{Your name} suggests you to check out this paper on „Getting Ready for Exam in Marketing”.

Link to paper:


Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?


Not registered yet?

Register and redeem free papers!

To receive free papers from it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register