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ID number:936558
Published: 29.03.2007.
Language: English
Level: College/University
Literature: 4 units
References: Used
Table of contents
Nr. Chapter  Page.
  Annotation    3
  Introduction    4
1.  Adidas    5
1.1.  History of Adidas    5
2.  Marketing    6
3.  Marketing mix    6
3.1.  Product    7
3.1.1.  Launch of Official UEFA EURO 2004 Match Ball    7
3.1.2.  Technical Information of the Roteiro    8
3.2.  Price    9
3.3.  Place    9
3.4.  Promotion    9
3.4.1.  Advertising    10
3.4.2.  Public relations    11
3.4.3.  Sales promotion    11
3.4.4.  Personal selling    12
  Conclusions    13
  Bibliography    14
  Enclosure    15

Every year many students take a part in RTU Liepaja Branch professional secondary schools’ worked out projects. In this year the schools’ project is “Alkmāra palīdz Liepājai”. It is a Leonardo da Vinči fond who donated money to give students possibility to achieve their knowledge and gain new experience. Eight students will be chosen and they will be going to Holland for four weeks to get new knowledges.
In this project we must choose one good or service and create advancement to target. It includes marketing mix and promotional mix.
In my project the element that I must create the advancement to target is Adidas Roteiro football. First I give information about the product then I figurate how this product looks, and then description of company.
Every year many children in Africa die because they don’t have food and clothing. My target to this project is to create that kind of marketing and promotion mix which helps them by organization UNICEF.
In this project I want to augment this Adidas Roteioro ball’s sale and help to poor children in Africa.
Adidas is a German sports apparel manufacturer, part of the Adidas-Salomon Corporation. Adidas was named after its founder, Adolph (Adi) Dassler, who started producing shoes in the 1920s in Herzogenaurach near Nuremberg. It registered as Adidas AG on 18 August 1949. The company's clothing and shoe designs typically include three parallel stripes of the same color, and the same motif is incorporated into Adidas' official logos. …

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