Add Papers Marked0
Paper checked off!

Marked works


Viewed works

Shopping Cart0
Paper added to shopping cart!

Shopping Cart

Register Now

internet library library

Great deal: today with a discount!

Regular price:
You save:
0,72 (16%)
Discounted price*:
Add to Wish List
ID number:648047
Published: 06.02.2008.
Language: English
Level: College/University
Literature: 25 units
References: Not used
Table of contents
Nr. Chapter  Page.
  Terms of Reference   
2.  Procedures   
3.  Findings   
3.1.  Environmental factors determining the Easy jet’s market and marketing-“PESTGL analysis”   
3.1.1.  Political issues   
3.1.2.  Environmental issues   
3.1.3.  Social issues   
3.1.4.  Technological issues   
3.1.5.  Green issues   
3.1.6.  Legal issues   
3.2.  Market segmentation used by Easy jet   
3.2.1.  Benefits Gaines from Market segmentation   
3.3.  Marketing Research   
3.3.1.  Research types Easy jet may benefit from   
3.4.  Marketing Mix of Easy jet   
3.4.1.  Price   
3.4.2.  Product   
3.4.3.  Place   
3.4.4.  Promotion   
3.4.5.  Power   
3.5.  Marketing strategies Easy jet has followed   
3.5.1.  Boston matrix   
3.5.2.  Ansoff matrix   
4.  Conclusion   
5.  Recommendations   

1. Terms of Reference

The report investigates the marketing activity of Easy jet in terms of environmental factors, marketing research, marketing strategies it has followed, market segmentation and its marketing mix and factors that influence Consumer buyer behavior for its products and services.

2. Procedures

The information upon which the following report was based was gathered after carrying out the following procedures:

The Easy jet website was visited
Search for information through different search engines
Different airport's websites were visited
Library was attended
Relevant marketing theory was researched and applied to Easy jet activity…

Author's comment
Load more similar papers

Send to email

Your name:

Enter an email address where the link will be sent:

{Your name} suggests you to check out this paper on „EasyJet Marketing Activity”.

Link to paper:


Email has been sent

Choose Authorization Method

Email & Password

Email & Password

Wrong e-mail adress or password!
Log In

Forgot your password?


Not registered yet?

Register and redeem free papers!

To receive free papers from it is necessary to register. It's quick and will only take a few seconds.

If you have already registered, simply to access the free content.

Cancel Register