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ID number:648047
Evaluation:
Published: 06.02.2008.
Language: English
Level: College/University
Literature: 25 units
References: Not used
Table of contents
Nr. Chapter  Page.
  Terms of Reference   
2.  Procedures   
3.  Findings   
3.1.  Environmental factors determining the Easy jet’s market and marketing-“PESTGL analysis”   
3.1.1.  Political issues   
3.1.2.  Environmental issues   
3.1.3.  Social issues   
3.1.4.  Technological issues   
3.1.5.  Green issues   
3.1.6.  Legal issues   
3.2.  Market segmentation used by Easy jet   
3.2.1.  Benefits Gaines from Market segmentation   
3.3.  Marketing Research   
3.3.1.  Research types Easy jet may benefit from   
3.4.  Marketing Mix of Easy jet   
3.4.1.  Price   
3.4.2.  Product   
3.4.3.  Place   
3.4.4.  Promotion   
3.4.5.  Power   
3.5.  Marketing strategies Easy jet has followed   
3.5.1.  Boston matrix   
3.5.2.  Ansoff matrix   
4.  Conclusion   
5.  Recommendations   
  Bibliography   
Extract

1. Terms of Reference

The report investigates the marketing activity of Easy jet in terms of environmental factors, marketing research, marketing strategies it has followed, market segmentation and its marketing mix and factors that influence Consumer buyer behavior for its products and services.


2. Procedures

The information upon which the following report was based was gathered after carrying out the following procedures:

The Easy jet website was visited
Search for information through different search engines
Different airport's websites were visited
Library was attended
Relevant marketing theory was researched and applied to Easy jet activity…

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